31 August 2011 – London, UK: The World Match Racing Tour today launches a new digital multimedia magazine devoted solely to the discipline of match racing.
The e-zine, called Match Racing 360°, is a digest of match racing events from all round the world, and of all grades from world-status to club level. Match Racing 360° will reach out to and bring together the international match racing community through its attractive and accessible digital platform. There are thousands of match racing events out there – Match Racing 360° wants to give them a voice.
The quarterly interactive e-zine offers a mix of the latest news from events around the globe, in-depth features and comment and analysis from some of the biggest names in match racing, enhanced by embedded videos and links.
The launch issue includes reflections on the America’s Cup World Series from one of the sport’s biggest stars Brad Butterworth, match racing legend Magnus Holmberg on the importance of educating youngsters in match racing, an insight into the world of blind match racing and a spotlight focus on the Swedish match racing mecca of Marstrand.
Match Racing 360° will be available as a browser version for those who want to read it on a PC or laptop, with a mobile application for download through the World Match Racing Tour’s iTunes channel currently in development.
Jim O’Toole, CEO of the World Match Racing Tour, said: "Rather than being just a communication tool for the World Match Racing Tour, we want Match Racing 360° to be about connecting match racers of all levels around the world and providing them with relevant and engaging content. Match Racing 360° is as much about the countless lower-profile match racing events that go on around the world as it is the high-profile ones. It’s a platform for the match racing fan, whatever level they race at."
Check out the first edition of Match Racing 360° by clicking here.
Click to launch the full edition in a new window.
Match racing fans from around the world can watch live coverage of the St. Moritz Match Race, the sixth stage of the World Match Racing Tour, daily from the 1 September between 1400 and 1600 local time (GMT+2). The event marks the start of the business end of the Tour and features eight of the nine Tour Card Holders. For live coverage and blog, visit www.wmrt.com